Leather It Be was born from the common desire of the Group’s companies to express a deep and shared green awareness. Leather It Be is a process of continuous improvement that started a year ago and has also involved a complete and coordinated rethink of the Group’s graphic image and communication style. Serena Santiccioli, Masini’s Sustainability Manager, and Giulia Masini, the graphic designer who oversaw the restyling of the company’s image, discussed this with La Conceria’s team at Lineapelle, Feb. 22-24, 2022. For the full article, visit La Conceria’s website at the following link.
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